about:‍ ‍founded by rob garrett, studio rufio combines deep hospitality insight with hands-on creative direction to help brands find clarity and purpose. rob has spent over a decade building, maintaining, and growing hospitality brands across hong kong and switzerland, bringing global experience and local understanding to every project.

studio rufio specialises in decoding what makes each business unique, turning complex challenges into actionable strategies that elevate both the guest experience and brand identity. but we don’t just consult: we bring ideas to life. from brand development, to assets and image creation to video content and experiential design, we create the tools and experiences that make strategies tangible.

with a human-centred approach, the team translates insight into clarity, guiding every step from concept to execution. every project reflects careful craft, clear direction, and a deep understanding of people: guests, teams, and owners alike.